The Design Committee plays a key role in shaping the physical image of Dupont Circle as a place attractive to shop, dine, invest, and visit. Design means getting Main Street into top physical shape. Capitalizing on its best assets – such as historic buildings and pedestrian-oriented streets – is just part of the story. Dupont Circle’s physical appearance affects the decisions shoppers, investors, and visitors make about the neighborhood. Design improvements can result in a sales increase, making good design a sound business investment. An inviting atmosphere created through attractive window displays, building improvements, signs, streetscaping, and landscaping, convey a positive visual message about the commercial district.
To succeed, the Design Committee must persuade independent business and property owners to adopt a historic preservation approach for physical improvements to buildings, businesses, and public improvements by:
-
Educating others about good design: enhancing the image of each business, as well as that of the district
-
Providing good design advice and encouraging quality improvements to private properties and public spaces
-
Planning Main Street’s development, thus guiding future growth through planning and zoning
-
Motivating others to make changes: creating incentives and targeting key projects